Big news for the multisport world! SwimOutlet.com, which dominates the online retail market in aquatics in the U.S. (disclosure, I have an affiliate store, click on the “Ironworks Store tab above to check it out!), has been approved by USA Triathlon as a part of their USAT Certified Multisport Retailer program. The certification was granted as SwimOutlet.com has moved more and more into multisport with its product offerings and sponsorships. This year, it announced a partnership with Olympian Jarrod Shoemaker and later this summer will sponsor its first triathlon event with the inaugural Oakland Triathlon Festival.
Having SwimOutlet.com more involved in triathlon will be sure help our sport’s broader outreach to potential new athletes and triathletes since they have such a prominent voice and place in the aquatics and swimming world. SwimOutlet.com carries a full range of swimming, running and some limited cycling products, I particularly like their Sporti in-house value brand for great quality and incredible value. USAT members will be sure to receive a discount on certain items, stay tuned for more details!